PACIFIC URBANISM

ABOUT US

Pacific Urbanism is an independent architecture and planning practice that transforms complexity into clarity — weaving data, design, and culture into strategies that shape California’s future.

We unite architecture, entitlements, and research in a single practice. Our work makes the city legible: from housing maps that reframe Los Angeles to neighborhood projects that embody those insights in built form

Founded in Los Angeles, we are shaped by the landscapes and histories of this coast. The mountains, rivers, and neighborhoods of California teach us scale and continuity.

Traditions older than the city remind us that design carries spirit as well as form. Out of these roots we build something rare: planning tools and architectural strategies at a scale and rigor that even institutions and academia seldom produce.

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Fellows

Rudi Mattheis-Brown

Rudi Mattheis-Brown is a registered architect in the state of Colorado who served as Project Manager and, later, Studio Director at Pacific Urbanism from 2017-2024. During his time at Pacific Urbanism, Rudi oversaw architectural and urban design projects as well as geospatial and statistical analysis studies within the context of the housing and homelessness crisis in Los Angeles.

Guadalupe Velez

Guadalupe (she/her/hers) holds a Master of Urban and Regional Planning from UCLA Luskin School of Public Affairs and a Bachelor of Arts in Latin American and Latino Studies from UC Santa Cruz. As a Research Fellow at Pacific Urbanism, she conducted policy research and community outreach during the 2022 elections, facilitating discussions with policy makers to promote sustainable housing solutions as well as partaking in the comprehensive analysis of U.S. Census data on homelessness trends and housing stock across multiple city council districts. She is currently working with the Coalition on Homelessness in San Francisco in advocating for policy that protects the rights of unhoused people and promotes true solutions to the housing crisis. 

 
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Hannah Fong

Hannah Fong is a Master of Urban Planning from the UCLA Luskin School of Public Affairs class of 2017. During her time at Pacific Urbanism, Hannah conducted research on change in population growth, median household income, housing unit stock, commuter trends, and other US Census Bureau data for close to 100 neighborhood council areas in Los Angeles. Hannah is currently a planner at the City of Boston’s Transportation Department.

Renae Zelmar

Renae Zelmar is a dual Master of Urban and Regional Planning (MURP) from the UCLA Luskin School of Public Affairs and Master in Latin American Studies from the UCLA International Institute. While at Pacific Urbanism, Renae evaluated the efficacy of Transit Oriented Communities in Los Angeles to provide adequate housing, inventoried the amount and location of affordable housing units in Los Angeles, and other related topics. Renae is currently employed at the City of Los Angeles Department of City Planning and is instrumental in the Re:Code LA efforts

 
 
 

Our Team

Since its founding in 2014, Pacific Urbanism has been a growing community of passionate creatives, from planners and analysts to urban designers, builders, and change-makers. We, and the broader communities that we serve, share a desire to build healthier and more fair environments.

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president

Dario alvarez

REGIONAL MANAGER

TRAVIS BRUCE

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PROJECT MANAGER

LUIS DE LA ROSA